How to pull entry data from a data extension into a journey builder fired email?

Question

Hi Marketing cloud community,

I'm having trouble pulling in data from a data extension that triggers a journey into an email that fires from that journey.

Our journey is set up like this:

I am attempting to pull, for example, Region__c like this:

var @jbRegion set @jbRegion = AttributeValue("Region__c")

Am I trying to access the data extension data incorrectly, or is something not set up correctly with our Journey?

Thank you,

Emil

Answer 1

Refer to your entry data attributes (in your screenshot).

var @jbRegion
set @jbRegion = AttributeValue("Contact:Account:Region__c")