Migrating from Pardot to Marketing Cloud.
In Pardot the Lists and Subscribers are very well and simply managed using:
Lists - Always visible in Pardot, can be made visible in Salesforce and also made public (made visible on the email preference page(s)). Email Preference page(s) - very easily styled to look exactly as required.
I can't seem to get a simple explanation of how to manage subscribers in Marketing Cloud.
Stack Exchange, please educate me!