I'm looking at the available 'blocks' in the content creator for emails, and discovering they are a little (very) limited.
In other tools of this nature I would be able to create my own block (or whatever term the competitor uses e.g. Module). Below is an image of a module wireframe. I could write some HTML/CSS, define variables within that module, and then have the content creator drag this new block onto the email and use as needed by filling in the variables (a sample list would be font size, colour and content for main text, font size, colour, link, and content for button text, image and alt text for background image).
Your thoughts and wisdom are immensely appreciated!]1