I'm attempting to send an email over marketing cloud using the REST API from our ecommerce platform. Most of the data is easy to send over using SubscriberAttributes.
However, there is some data, as you can imagine for ecommerce, that is tabular in nature (for example, order line items in an order table) that can't be parsed over in SFMC to my knowledge, and thus must be passed as HTML from our ecommerce application.
This is fine, as its the same way with most email marketing platforms, however, I'm running into the 4000 character limit, which we quickly overflow for any order with multiple line items.
I know I can chunk the HTML data into 4000 character blocks and continue to send it over through the subscriber attributes, but this is pretty unclean.
Is there a better way to pass larger amounts of data through triggered sends?