Links in my email contain aliases which I would like to query (for statistical purposes), in Email Studio > Tracking > Sends I can quite clearly see that the aliases are working as the link overview refers to the alias name instead of the URL itself.

When I query the _Click data view and store URL, LinkName and LinkContent, neither of these contain the alias value.

Can someone tell me how to correctly get this information?

This is the query I have been using:

, SubscriberID
, SubscriberKey
, EventDate
, Domain
, LinkName
, LinkContent
from _Click

1 Answer 1


LinkName contains the alias value.


Details about the LinkName are outlined on the Personalization String page in the official documentation -- in addition to the _Click data view page you referenced.

What you're doing is correct. As to why it's not showing, I'd start with reviewing the alias values in your email code. There are some limitations of using dynamic alias values.

  • 2
    Can you add a bit of detail here? I know linking to documentation isn't always possible with MC, but you're basically just contradicting the OP here (they claim the field doesn't contain the alias).
    – Adrian Larson
    Commented Mar 12, 2018 at 3:15
  • Yes, of course. It was a half-asleep answer from my couch. Commented Mar 12, 2018 at 11:12
  • Hey @AdamSpriggs, the aliases I believe are set correctly as they are shown in the Link Overview page in my tracking instead of the full URL, it’s only when I expand the clicks on this link am I shown the URL. Commented Mar 12, 2018 at 15:24
  • The aliases are not dynamic, and are literal strings in our <a> tags Commented Mar 12, 2018 at 15:41
  • How you are you validating the missing alias values? Your query is looking at every click in the last 6 months. Wouldn't you want to look at a specific JobID? Commented Mar 12, 2018 at 17:20

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