The content of the email is based on gender.

The email is to be sent to 50% male and 50% female subscribers, but here is the bit I can't work out how to do. They also want to use 2 different subject lines based on gender and split the subject 50% across both female or male recipients, to work out which is the best subject line to use.

Can I do a 50% split for the subject using ampscript based on gender, and send the email using an AB test that is sent to say 50% male and 50% female subscribers, or is my logic out??


You may have to break "male" into one send (DE/List) and "female" into another.


Below are the 4 steps available to you when you A/B test in Marketing Cloud. If you focus on steps 1 and 2, then you'll see that your only choice is to A/B test by the sending List/Data Extension. Because of that, I believe your best choice in this question would be to separate your lists based on field value (can be done using a Filter for DE's) and using two separate sends.

enter image description here enter image description here enter image description here enter image description here

  • This does not provide an answer to the question. Once you have sufficient reputation you will be able to comment on any post; instead, provide answers that don't require clarification from the asker. - From Review – Sebastian Kessel Mar 9 '18 at 15:34
  • @SebastianKessel How is it a bad answer? Looks like a genuine attempt at answering, and it's at least as high quality as the average answer on this site. – DavidSchach Mar 9 '18 at 23:48
  • The “further clarification” wasn’t there when the post came up for review. You could’ve checked the timestamps before blasting me. – Sebastian Kessel Mar 9 '18 at 23:49
  • Thanks @Harley I ended doing as you suggested and creating 2 seperate address lists via filtering and then doing a A/B test for each list! – Richard Mar 18 '18 at 3:52

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy

Not the answer you're looking for? Browse other questions tagged or ask your own question.