The content of the email is based on gender.

The email is to be sent to 50% male and 50% female subscribers, but here is the bit I can't work out how to do. They also want to use 2 different subject lines based on gender and split the subject 50% across both female or male recipients, to work out which is the best subject line to use.

Can I do a 50% split for the subject using ampscript based on gender, and send the email using an AB test that is sent to say 50% male and 50% female subscribers, or is my logic out??

1 Answer 1


You may have to break "male" into one send (DE/List) and "female" into another.


Below are the 4 steps available to you when you A/B test in Marketing Cloud. If you focus on steps 1 and 2, then you'll see that your only choice is to A/B test by the sending List/Data Extension. Because of that, I believe your best choice in this question would be to separate your lists based on field value (can be done using a Filter for DE's) and using two separate sends.

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  • This does not provide an answer to the question. Once you have sufficient reputation you will be able to comment on any post; instead, provide answers that don't require clarification from the asker. - From Review Mar 9, 2018 at 15:34
  • @SebastianKessel How is it a bad answer? Looks like a genuine attempt at answering, and it's at least as high quality as the average answer on this site. Mar 9, 2018 at 23:48
  • The “further clarification” wasn’t there when the post came up for review. You could’ve checked the timestamps before blasting me. Mar 9, 2018 at 23:49
  • Thanks @Harley I ended doing as you suggested and creating 2 seperate address lists via filtering and then doing a A/B test for each list!
    – Richard
    Mar 18, 2018 at 3:52

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