We are working with a client who did NOT purchase JB (they only have Automation Studio) but want to configure an email send from changes registered to either a DE or an Object in SFDC (we have integration with Sales/Service Cloud).
A SFMC Executive mentioned it would be possible to trigger an email from changes in data in a Synchronized Data Extension or Standard DE (never said how).
For example: a customer changed their initial preference, and they want the system to send a new email to the customer as soon as the change is registered.
I proposed the following solution:
- Create a filter or Query to extract contacts that have a "Modified date" of "Today"
- Automate the execution of said filter via Automation Studio
- Next step in Automation would be Send Email
- Automation would run Hourly
But the customer wants the email to be send almost instantly.
Are there other methods of achieving this?