We want to integrate a custom channel (Custom developed community) that can be triggered from automation studio / journey builder. Content Builder templates should be used to send the actual content with personalization capabilities.

What are any concepts to get content pushed to the channel?


It sounds like you want to build a custom activity.

I recommend you review the following : https://developer.salesforce.com/docs/atlas.en-us.noversion.mc-app-development.meta/mc-app-development/creating-activities.htm

If you have a more specific question then please revise your question.

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