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this might be simple question and I am aware of how to pass Data in between Marketing Cloud via Ampscript.

But what would be the approach to pass Data to a Third Party Website via URL?

For example from an Email-Link to a personalized external Landingpage?

Thanks for your input.

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In Marketing Cloud pass required fields as parameter on URL.

An option may be to pass key as a parameter on URL from Marketing Cloud, then on the external page do API request to Marketing Cloud to fetch additional data as required.

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