i am here to ask a simple question: How is it possible to track on sku level? Or to rephrase it: How can i track articles?

When it comes to tracking on productcode level you can use this code:

  _etmc.push(["setOrgId", "MID-Number"]);
  _etmc.push(["trackPageView",{ "item" : "INSERT_PRODUCT_CODE" }]); 

Which code do i have to use to track articles?

1 Answer 1


Rick Thomas of Salesforce, (I believe he is a product owner of predictive web or something similar):

If your catalog mapping has both a ProductCode and SkuID, it is not possible to track item views at the sku level.

One possible workaround is to map your catalog without a product code - in this case the sku serves as both the sku and the product code. However, depending on your use case, you'd likely find that the recommendations contain multiple skus sharing the same product code.

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