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Is there any way to track custom events using SalesForce Marketing Cloud iOS SDK? I can see an analytics class in the SDK called ETAnalytics, but it has very limited tracking options -- pageView, cartContents, cartConversion --. However, I need to track some custom data, kind of small json payloads. In the documentation, I found references to Personalization Builder. In Personalization Builder, there is a topic describing tracking of custom data, but its all java script and I am not sure how can we achieve it using iOS SDK.

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Unfortunately, as of 20180124, you cannot track a custom event with the Salesforce Marketing Cloud Mobile Push SDKs. I suggest you open a Voice of Customer (VOC) request via your account manager as the only way to get things like this added is to make sure your request is heard.

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