We want to put a link on our internal company web site to allow users to submit referrals to possible new Accounts and/or new opportunities for already existing accounts.
I'm probably just going to use an out of the box Web-to-Lead approach for the new Accounts. But I think I will need to use a separate link to produce Opportunity records for referral to already existing accounts. The other link would present the employee with a web form which would in turn create the Opportunity.
Is this the proper approach ? Should I somehow just be using the Web-to-Lead approach even for already existing accounts ? That doesn't seem proper, but I'm just wondering if that's what some people do - and then through back-end programming they turn that Lead into an Opportunity instead....?
Thank you for any feedback you can provide.