What kind of tracking measures are available for Mobile Push?

  • Can you track opens/engagement?
  • Can you measure how many sales were generated from a push notification?

Mobile Push tracks two main analytics that can be used to infer engagement. We do track Opens (http://help.marketingcloud.com/en/documentation/mobilepush/analytics/opens/) and we also track time in application.

To your second point, we don't have a current solution in-house that would tell you about a sale coming directly from a push notification. You could however take Open times and compare them to sale times etc to try and get the information you are looking for.

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