Does Synchronize Data Extension also sync data from SFMC to Sales Cloud or is it just one-way? If yes, can we update Synchronized DE using query?

  • You can't use Queries to update Synchronized Data Extensions. You can't select them as the target Data Extension. Commented Dec 20, 2017 at 16:44
  • @AdamSpriggs - Is there a way to update Synchronized Data Extensions? Commented Dec 20, 2017 at 16:46
  • Yes, in Sales Cloud. Or by mapped profile attributes in the stock preference center. Commented Dec 20, 2017 at 16:47
  • @AdamSpriggs - Can we make a change to the data in SFMC? Or is it Read-Only. Commented Dec 20, 2017 at 16:48
  • Added an answer below. Commented Dec 20, 2017 at 16:54

2 Answers 2


Only certain data points from SFMC get sent back to Sales Cloud. It's not a two-way sync of data.

Subscriber status, unsubscribes for SF sends and mapped profile attribute values are the only data points will update SF objects (aside from tracking data).

Here's an overview of the architecture.


If you are using the Marketing Cloud connector, then data is synchronized in both directions. The connector sync's data every 15 mins or so.

Tracking data - opens, bounces, clicks etc. is also fed into Sales Cloud.

It would be unnecessary to synchronize using Queries, - unless you have custom feeds etc that you want to also want to sync back.

  • How do you know it's synchronized in both directions? Commented Dec 20, 2017 at 16:47

You must log in to answer this question.

Not the answer you're looking for? Browse other questions tagged .