Trying to figure out a way to return a value from a Field in a data extension only if the field is non-blank.
I want to send an email with a personalized greeting ("Hey, First Name! Here's this week's content") but the issue I'm running in to is that not everyone has provided their first name.
I'm wondering if there's a way to run a check that says
If first name is blank then return "Here's this week's content" else Return "Hey, First Name, Here's this week's content".