I am trying to overriding a Standard button on a custom object. Unable to populate Account field. It just populates the value I enter but not the parent Account Name.
<apex:page standardController="Big_Box_Products__c"
action="{!URLFOR($Action.Big_Box_Products__c.New, null, ['Name'='Big Box Product','cancelURL'=URLFOR($Action.Account.Tab,$ObjectType.Account),'CF00N2F000000aroL'='Account__r.Id'], true)}" />
<apex:page standardController="Big_Box_Products__c" action="{!URLFOR($Action.Big_Box_Products__c.New, null, ['Name'='Big Box Product','cancelURL'=URLFOR($Action.Account.Tab,$ObjectType.Account),'CF00N2F000000aroL'=Account__r.Id], true)}" />
. no quotes required around the sobject.field as SFDC will resolve this as part of the formula evaluation. That said, URL hacking doesn't always have access to lookup object fields. I have had in the past had to create an artificial cross object formula field on Account