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I want to add Impression tracking to a dynamic content block that is added with AMPscript.

So the dynamic content block looks like this in our email template:

%%=ContentAreaByName("my contents\Content Units\Abandon Cart\TopBanner")=%% %%[ENDIF]%%

How do I add BEGINIMPRESSIONREGION and ENDIMPRESSIONREGION the best way?

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You will want to add the BEGINIMPRESSIONREGION right after your opening IF statement, and then ENDIMPRESSIONREGION right before the ENDIF. This ensures it is only counted if a subscriber meets that certain condition. Example, assuming you may want to mix in some HTML:

%%[ IF x == y THEN ]%%

%%=BeginImpressionRegion("Section 1: X is equal to Y")=%% 

%%=ContentAreaByName("my contents\Content Units\Abandon Cart\TopBanner")=%%

%%=EndImpressionRegion()=%%

%%[ ENDIF ]%%
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  • Sorry for my late reply. Thank you for your feedback. I just have one question - the IF/THEN statement is added in the dynamic content block, so when we are adding it to our email template we haven't had the need for a IF/THEN. So how do we then add the BEGINIMPRESSIONREGION?
    – Trine
    Commented Nov 27, 2017 at 14:19

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