I am currently synchronising Sales Cloud objects to Marketing Cloud. In the Configuration I have three options to do this:
- Sync All records
- Sync only records with email address
- or Sync records as at a certain date
However, none of these suit our needs. We need to cut our number of synced records down by nearly 100,000. Ideally we would like to sychronise data using our own filters. Is there a way to do this?
I have created a Case, but the only solution they have been able to provide is to create a Data Filter within Marketing Cloud. However, I'm pretty sure this doesn't reduce the number of records synced to Marketing Cloud. I believe it only creates a filtered DE.