I would like to implement the web collect tracking code by myself, but I do not know what "dynamic code" implies and was wondering if someone could please provide me resources or point me in the right direction in regards to this. I tried searching through documentation and looking through google to determine what "dynamic code" meant.

Replace "INSERT_EMAIL_OR_UNIQUE_ID" with the dynamic code to get the customer ID. A customer ID is typically an email address or custom number unique to that customer.

Please help point me in the right direction, ie, what skills do I need, what is the knowledge gap, what resources can I consult to bridge that gap and successfully implement the code?

1 Answer 1


Dynamic content refers to content that is not static but can change depending on certain variables. A First/Last Name are good examples or if you want to show different content based on a Region (US, AUS etc.).

Here is some documentation on Personalisation Strings which you use to populate an email with subscriber attributes amongst other things. Basically you can just insert them into your HTML.

Here is some documentation of AMPscript which is the ideal way to create dynamic content in Marketing Cloud. It's quite straight forward and the learning curve is a lot lower than other scripting languages.

Hope this helps.

  • To clarify, I've put the personalization strings on my webpage (outside of the salesforce ecosystem) how will they render if they exist outside of the salesforce ecosystem? Oct 18, 2017 at 15:25
  • If you use this <a href="RedirectTo(CloudPages(00000))"> in your email link (if you're landing page is in Cloud Pages) then the personalization strings should work the same way as in the email. Oct 19, 2017 at 22:59
  • My pages are not in Cloud Pages to clarify, so would this not apply? Oct 20, 2017 at 13:53
  • If they're in Microsites then you can use <a href="RedirectTo(MiscrositeURL(00000))">. If it's a landing page hosted externally then you'll need another scripting language as AMPscript won't work. Hope this helps. Oct 23, 2017 at 4:06

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