Can anyone tell me more about connecting SF Marketing Cloud and SF Commerce Cloud platforms. What uses Cases can we implement other than sending email for abandoned baskets.

Any documentation would be welcome.

Thank you.


Code and documentation can be found at: https://github.com/SalesforceCommerceCloud/marketing-cloud-connector

You need to be a member of the Commerce Cloud Community Suite group in GitHub. You can gain access by following instructions here: https://xchange.demandware.com/community/developer/community-suite

There's also a document related to the connector on XChange at: https://xchange.demandware.com/community/developer/marketing-cloud-connector

There is not currently a brief summary of the features, but I have forwarded this question to the maintainer of the connector.

EDIT by maintainer: The cartridge implements Marketing Cloud's collect.js which enables site analytics, and is necessary for you to move to the next step regarding getting abandonment features enabled. You would need to contact Marketing Cloud's Services team to have abandoned cart, abandoned browse, and/or abandoned search enabled. Marketing Cloud itself is quite versatile, so how you react to those events is up to you. You can create journeys within Marketing Cloud that work to recover lost sales due to abandoned cart/browse/search, or if you have some other scenario that you want to trigger within Marketing Cloud in reaction to such events, that should be achievable.

The cartridge was built from Commerce Cloud perspective to enable integration into Marketing Cloud, so it's best that you contact your Marketing Cloud representative to get recommendations for how best to use features such as abandonment events. They'll be much more well versed in Marketing Cloud's abilities, and should be able to assist you with any setup and configuration required within Marketing Cloud.

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Here you can find the most recent solutions kit Salesforce released for MC,Commerce and Service Cloud. These include:

  • Abandonment Cart
  • Coupon redemption
  • Order on behalf
  • Transactional email
  • View order hisotry and cancel order
  • Personalised Marketing recommendations solutions


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