We have an enterprise 2.0 SFMC account and multiple Business units. All the business units have the same set of subscribers with same subscriber key.

If I unsubscribe a subscriber for "All Subscribers" List in a particular business unit, will the subscriber receive emails from other business units?

or the unsubscription is applicable to all business units under an Account?

  • I guess when you create Business Units there is an option to apply the unsubscribe status to all BU when changed in one BU Oct 11, 2017 at 2:52

1 Answer 1


Yes, there is an option to unsubscribe the subscribes from All Business Unit level just by selecting an option under Admin > Business Units in Email Studio.

Note: Subscriber Key has to be consistent across the account if needed to unsubscribe from all BU's.

enter image description here


You must log in to answer this question.

Not the answer you're looking for? Browse other questions tagged .