I'm currently trying to implement the conversion tracking feauture (http://help.marketingcloud.com/en/documentation/exacttarget/tracking/conversion_tracking/implement_conversion_tracking/) available in Marketing Cloud and I have some questions regarding this subject.
It seems to me that it can only work with Lists and there is no mentions of how to use Data Extensions with this feature.
Do you guys have already faced this problem ? Any help would be welcome.
Thanks a lot,