I am new to Journey Builder.

I have created a sendable DE (Subscriber DE) and 2 emails. The DE has following fields: SUBSCRIBERKEY, EMAILADDRESS and STAGE.

STAGE field is set to 1 for all subscribers and will be updated during the journey.

What I wanted to implement with Journey Builder is:

  1. In Week1 send Email1 to all contacts with STAGE = 1
  2. After sending Email1, update some subscribers in DE and set STAGE = 2
  3. In Week 2 send Email 2 to all contacts with STAGE = 2

In Contact Builder:

  1. I have created an Attribute Group (Subscriber Attributes) and
  2. Linked Contact ID with SUBSCRIBERKEY in Subscriber DE. The subscriber's SUBSCRIBERKEYs match with those in Subscribers in SFMC.

Steps performed:

  1. I created a Journey and select Subscriber DE as Audience, then added Subscriber Attributes > Subscriber DE > STAGE into Filter Criteria: STAGE equal to 1.

  2. After first Email I added decision split and used the same field in Filter Criteria: STAGE equal to 2.

  3. I then saved and tested the journey but never seen any contacts evaluated and accepted into the journey.

I read a previous post and found someone said population should be added. I navigated to the data extension but found it strange that all the data extensions are available except Subscriber DE.

Please discuss how can I make this work completely as per the steps I have performed already.


2 Answers 2


From the screenshots everything looks ok actually. Please try creating a new entry source and a new journey and see if it works.

Again please make sure there is correct data in the sendable DE with stage=1 before you activate the journey

Also make sure the SUBSCRIBERKEY field is of "Text" Data type,

"EMAILADDRESS" field is of type EMAILADDRESS and "SUBSCRIBERKEY" is used as the send relationship on "All Subscribers"

  • Hi Praveen, Now it is working! The issue was with the send relationship. I created the data extension as you said and it is all good. Thank you very much! :)
    – BruceL
    Sep 19, 2017 at 1:05
  • Hi BruceL, Awesome. Glad to hear that Sep 19, 2017 at 2:48

I think the Data extension is hidden in the page. Just scroll up and down or navigate to next page and see if you can find the DE.

To send the first email you don't need a population but to actually look into the current data(stage field) and decide whether to send the second email or not, you would need a population and configure the contact builder.

First, let's figure out why none of the contacts has been evaluated. I believe you chose "Email Audience" as entry source. If yes, what is the entry schedule you have defined?

If you chose "Run once the journey is activated" then your DE should contain the data before you actually activate the journey. If you populate the data after you activate the journey, then the contacts will not enter into the journey.enter image description here

  • Hi Praveen, thanks for your feedback. Yes, I selected the DE in Audience and "Run once the journey is activated" in Entry Schedule. I just did a test by doing following steps: -Clear the data in DE and re-import the data -Activate the journey and click on "View Event Results" I can see there is the correct number of contacts under "Contacts to be Evaluated" and then replaced with 0. But the numbers under "Contacts Evaluated" and "Contacts Accepted" are always 0.
    – BruceL
    Sep 15, 2017 at 1:42
  • Hi BruceL, Do you see any error for this journey in the journey history? Sep 15, 2017 at 2:56
  • Hi Praveen, I didn't see any errors. BTW, where do you check the history? I checked Health: Goal: No Goal Set Journey Counts: Current Population 0 Exit: Exit Criteria No Exit Criteria Defined Alerts Contacts Past Due in Wait 0
    – BruceL
    Sep 15, 2017 at 6:44
  • Go to the History Tab on the Journey Builder, clear all filters, select your journey and see all the history records. Sep 15, 2017 at 6:50
  • Hi Praveen, the history is empty for the journey.
    – BruceL
    Sep 17, 2017 at 22:50

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