I would like to update a field in salesforce when someone opens an email sent from marketing cloud. I tried to add an engagement split in journey builder but i needed to add a wait time in. Does this mean that it will only asses the open of the email once? If I want something to happen only once the email is opened (in this case notify the sales person in Salesforce) I wondered if this is something that other users have done and how they have done this?

1 Answer 1


This isn't possible in journey builder as a journey represents the exact path a subscriber goes and isn't suitable for recurring tasks. To accomplish what you like to do you could create a scheduled automation in automation studio that queries the open tracking data view and updates the salesforce records accordingly.

The activities you need for this task are:

Additional resources:

  • @user48743 You are welcome! If so, please mark my answer as accepted, so others can easily see your problem has been resolved. Thank you! Sep 7, 2017 at 14:57

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