0

We currently have "email address" as the subscriber key in Marketing Cloud.

Lets say we have Bob Smith already has a subscriber in the system:

Email: bobsmith@gmail.com - First Name: Bob - Last Name: Smith - Company: Company A

But then we subscribes again, through a different channel as a mistake or he doesn't realize he's already signed up, but some of his profile information has changed but not his email:

Email: bothsmith@gmail.com - First Name: Bob - Last Name: Smith - Company: Company B

How does Marketing Cloud handle this? Will the second entry bump out the first?

  • Can you mark accept this question if it answered your question? – Samuel Dare Nov 9 '17 at 17:14
0

Answer: It depends.

If your instance uses Email Address as the subscriber key, it would update Bob's company from A to be B.

If your instance uses a different value (eg Salesforce Id), the system would recognise them as two different subscribers.

  • 1
    Even further it depends on the method you are adding subscribers: Import, Web Collect, API, as each can be set to behave differently. – AnonWonderer Aug 25 '17 at 21:45

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy

Not the answer you're looking for? Browse other questions tagged or ask your own question.