just heading up my first Pardot implementation. We plan to generate leads through Pardot landingpages in the feature as well as we want to contact existing leads. Is there anything special that needs to be considered when connecting Salesforce with Pardot and creating the intial sync between SF and Pardot?
The main thing to bear I'm mind is that you'll need to do an initial import of leads and contact from salesforce into Pardot. After which any new lead or contact created in Salesforce will automatically get created in Pardot, as long as you have the setting enabled in the connector.