I wanted to see what the best practise approach is on capturing website behavior data on a individual level using the tools within SFMC.
Objective: Capture individual level website behavioral data from campaigns deployed from SFMC.
Note: Part of the requirement would be once this data is in SFMC it would need to loop back to a central data lake. The idea being you don't need to use a tool like Google Analytics.
My thoughts on approaching this would be to setup "Collect Tracking Code" and then use a combination of queries/extracts to loop this out of SFMC.
My question in summary is:
A) Is this the recommended approach
B) Are there any issues with extracting this data