can i use lookup to display data extension column value?
I am trying to display name of the email recipient in email if EmailAdd_Column matches with the recipient email address.
In my case the audience data extension of an email is different from the data extension from which I want to pull the value. This is the reason I am thinking about usnig lookup.
I have this ampscript to pull Name but it is not working?
%%[ SET @pullname = LookupRows("DataExtensionName","NameColumn", "EmailAdd_Column", emailaddr) ]%% Value from NameColumn is %%=v(@pullname)=%%