I made the connection between Salesforce Partner Dev Edition and Marketing Cloud. We also made the test connection , and it's works.
Now I'm trying to use the web to lead form (with some standard fields as: email, name, last, city, gender etc...). I want to read this leads into Marketing Cloud, and i also what to push a email to all the gender "male" for example.
Into the journey builder , i'm using "entry event" = salesforce data -> " Define Entry Source"= Salesforce data -> DEFINE EVENT RULES and here I'm stuck. Which kind of values I need to use? I need to filter my data? searching Gender =Male?
After that I also created an Email notification only for the men, I saw the area "Subscriber Management" and Publication List=All subscribers. What does it means? I'm going to send to everyone my test email?