Any one aware if Salesforce Marketing Cloud provide basket recovery or Abandon cart off the shelf.

  • Have you installed Marketing Cloud Collect Code for Personalization Builder on your website and implemented the Product Catalog? help.marketingcloud.com/en/documentation/collect_code/… – Macca Jul 21 '17 at 14:51
  • Thanks Andrew for you reply. No we have not installed. – SFMCLearner Jul 21 '17 at 15:00
  • OK. So, is your eCommerce platform capable of identifying abandoned carts and integrating with Salesforce Marketing Cloud? The challenge here is Marketing Cloud can't automagically sense when a cart has been abandoned, so the two principal paths to getting an abandoned cart are either to set up Predictive Intelligence (Collect and Catalog) so that SFMC can monitor additions to cart and the likes or have your eCommerce platform fire emails from SFMC. There are one or two productised solutions from partners for this latter option. Particularly take a look at WindsorCircle's offering. – Macca Jul 21 '17 at 15:07
  • Just a note this question is not a proper use of SFSE, in the future please reference the 'How to ask a question" section. Currently, although a good question, your question is too broad for SFSE. – Gortonington Dec 26 '18 at 23:19

Andrew is, not surprisingly, spot on. We've seen this done a few ways. On the one hand, data is sent into Marketing Cloud and the emails triggered there. The other is to monitor the basket outside of Marketing Cloud via a 3rd party (with a custom built solution) and have it trigger the email in Marketing Cloud. In our experience, we've seen the latter (3rd party) far more frequently than the former and, in general, think it is easier to set-up and manage over time. It does, however, come with some restrictions.

Regarding 3rd parties to look at, WindsorCircle is definitely a good place to start. Without trying to be too self serving, we'd also recommend taking a look at ourselves (getstride.com). It is a different approach to Windsor (not necessarily better or worse) and may give you some perspective on options. Based on your other questions on SE, either Windsor or Stride may also be able to address some of the other workflows you are currently handling manually. Hope that helps and good luck!


Might be too late for this but Salesforce has released a solution kit for Cart Abandonment https://help.salesforce.com/articleView?id=cross_cloud_marketing_commerce_kit_abandoned_cart.htm&type=5

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