I have a link in my email.

Link works in Classic Content HTML Paste email whereas same code does not work in Content Builder version. tried


both render as


Where as in Classic I am using this


and it works fine.

Any advise how I can make this to work in Content Builder.

2 Answers 2


Contrary to the part of the documentation, I don't think you need the redirectto() on the CloudPagesURL() function. It should wrap the links properly without it:

<a href="%%=CloudPagesURL(163)=%%">link</a>

  • I think you're correct. Surplus to requirement.
    – Macca
    Jul 11, 2017 at 11:47

You may have clipped something when pasting your examples into StackExchange as there doesn't look like too much wrong with your examples. Here's an example tracked URL to a Cloud Page working in Content Builder...

<a href="%%=RedirectTo(CloudPagesURL(163))=%%" alias="Update Preferences">Update Preferences</a>

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