I am trying to find a way to transfer data from Marketing Cloud reports to custom preference center, so that I can ultimately move it to Sales Cloud. Does anyone has a suggestion?

The ultimate goal is to transfer data from Journey Builder back to Sales Cloud.

  • I'm not sure what Preference Centres have to do with what you're trying to achieve. What data do you want to have available in CRM?
    – Macca
    May 29 '17 at 23:43

In order to transfer data from Journey Builder to Sales Cloud, you have a couple of options available to you.

  • Email Tracking Results will be displayed in the email sent list

  • If each journey represents a particular campaign or flow, I would suggest that you create campaigns for this in SF Core and use create campaign member activity to relate the contact to that

  • If you need other data that you generate mid-journey, you can use the SF Object Activity to update specific fields

  • If you need data from SMS or Push, pushed back into SF, it is a bit more complex and will require scripting, unless you can achieve desired functionality with decision splits and update data / SF object activities

  • If you want aggregated numbers - e.g. Email Clicks etc. you need to first create the numbers using SQL and then design a process that can move the data from MC to SF (might require an ETL to not put unnecessary strain on the SF APIs)

Hope this clarifies - if not, pleasy specify what data you are looking for?

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