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How can I change the ReplyTo-address and name in a marketing cloud email?

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2 Answers 2

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This can be done inside of a sender profile.

You would create your sender profile by following the below steps:

  1. Click the Admin tab in the navigation bar.
  2. Click Send Management.
  3. Click Sender Profiles.
  4. Click Create.
  5. Complete the information in the Properties section:
    Name - Use this value to identify the sender profile in Marketing Cloud
    External Key - Use this value to identify the sender profile in an API call
    Description - Use this field to further describe the purpose of the sender profile in Marketing Cloud
  6. Complete the information in the Sender Information section:
    a. Sender - Select a valid value for the From name and address associated with this sender profile:
    - Choose from list
    - Use the specified information - enter the information manually in the From Name and From Email fields
    b. From Name - enter a string or a personalization string for subscriber-specific From names, such as %%owner_name%%
    c. From Email - enter a string or a personalization string for subscriber-specific From email addresses, such as %%owner_email%%
  7. Select whether to use custom settings or direct forwards in the Custom Reply Mail Management settings. Enter custom settings as necessary to determine how Reply Mail Management processes replies to your email messages.
  8. Click Save.

Step 7 is where you can customize the replyto address and name.

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  • I have already Email Reply Address configured under Email Studio -> Admin -> Account Settings -> Edit as [email protected], but when I click on reply to an email that I sent to myself for testing I got this spammy code.
    – hamza
    Commented May 22, 2017 at 16:32
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    that is because it goes through SFMC reply mail managment(RMM) - that 'spammy' code is the unique ID for your send and the subscriber, to allow their RMM to properly handle the reply. To prevent that, you need to set the sender profile to do 'direct forwards' and it will send it directly to the sending email address and skip the RMM system. Commented May 22, 2017 at 16:39
  • If direct forwards is selected, to which address is the email forwarded? Where is it set?
    – sfdcFanBoy
    Commented Dec 29, 2017 at 8:09
  • To sender email address. Skips RMM and pushes all reply messages (including bounces, etc) to sending email. Commented Dec 29, 2017 at 14:40
  • While using Direct forwards (in sender profile), should the RMM be ON/OFF in RMM settings?
    – sfdcFanBoy
    Commented Jan 3, 2018 at 2:26
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If you want to change this setting globally, you can go to Email Studio -> Admin -> Account Settings -> Edit and change Email Reply Address as well as Email Display Name under General Settings.

For further options you can configure Reply Mail Management under Email Studio -> Admin -> Account Settings -> Reply Mail Management. On this settings page you can also set the define what happens to auto-replies like out-of-office mails, etc.

If you want to configure this on a per email or group of email basis, you can configure multiple Sender Profiles under **Email Studio -> Admin -> Send Management -> Sender Profiles* where you can specify Sender Information as well as Custom Reply Mail Management options. These Sender Profiles can be assigned to Send Classifications.

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