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I would like to know if it is necessary to contract it apart from Contact Builder or now is integrated with Data Designer.

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Contact Builder is responsible for aggregating customer data from multiple source into a single customer view, known as the contact model in marketing cloud. For more information refer to the official documentation.

Audience Builder is a segmentation tool, that abstracts the traditional SQL process for building segments and allows marketers to build segments by dragging and dropping them. For more information, please refer to the the documentation.

Contact Builder has been moved to the Audience Builder tab as shown below

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You do not need to have Audience Builder provisioned to use Contact Builder.

In addition, their functionality remains different (i.e Audience Builder features are not available within Contact Builder)

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  • Ok, but what about Audience Builder features? are all now in Contact Builder? Thank you very much for your answer! Commented May 11, 2017 at 13:17
  • I will update my answer no problem :)
    – 0xsegfault
    Commented May 11, 2017 at 13:19
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Audience Builder is the most elaborate, out-of-the-box segmentation tool that Salesforce Marketing Cloud offers. Audience Builder also features a drag and drop interface, just like data filters – but, what makes it different, is that it also has the capability to filter across data extensions and append data to audiences. These Audiences* are also static in nature, which means that you need to refresh them daily to keep them up to date.

*in Audience builder, segments are called ‘Audiences’.

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