I've been following the Marketing Cloud documentation to set up dynamic reply-to names and email addresses with a sender profile as outlined here:

Ampscript for Dynamic reply mail management

I've gone through all of the steps - setting up the data extension and setting up the content areas with the Lookup function - but when I attempt to use the ContentArea function in the sender profile fields - I get an error saying the lookup function is invalid. Here's an example of a lookup function in the content area:


I do have advanced sender profiles enabled on my account, so that's not an issue. Has anyone else attempted this and had success - or used a different approach?

I've attached a screen shot of the error I got.enter image description here

  • Can you post the error message? – Samuel Dare Apr 21 '17 at 22:00
  • I would suggest you use the answer outline here by @adam spriggs: salesforce.stackexchange.com/questions/114295/… – Kenneth Wagner Apr 24 '17 at 8:36
  • Thanks for suggesting that. I gave it a try, the lookup doesn't seem to work for me. When I do a test send, the reply-to address shows the field value. Here's what my code looks like: – PhilipW Apr 24 '17 at 16:03
  • AMPscript in message head: %%[ VAR @RepID, @ReplyToName, @ReplyToAddress SET @RepID = AttributeValue("RepID") SET @ReplyToName = LOOKUP("z_pw_rep_id_test_b", "RepName", "RepID", @RepID) SET @ReplyToAddress = LOOKUP("z_pw_rep_id_test_b", "RepEmail", "RepID", @RepID) ]%% – PhilipW Apr 24 '17 at 16:10
  • and in Sender Profile: reply name: %%=v(@ReplyToName)=%% reply email: %%=v(@ReplyToAddress)=%% Interestingly, if I add those into the sending data extension, it works. I'd just rather not have to include all of that in the data extension. – PhilipW Apr 24 '17 at 16:12

Were you able to figure out the resolution for this error message?

Currently trying to configure a similar Dynamic Sender and Dynamic Reply Mail setup.

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