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I am relatively new to Marketing cloud and I cannot seem to find a way in the documentation to get information from Marketing Cloud to Salesforce.

I would like to be able to have Marketing Cloud somehow create a Lead in Salesforce through the connector.

I know that data can be passed from Salesforce to Marketing Cloud but I cannot figure out the other way around.

Any advice would be amazing. Thanks!

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This depends on the studio/builder in marketing cloud you want to use to create the lead object. This can for example be done using a journey builder activity or using an AMPscript function, as described below.

Journey Builder

Within a journey you can do this using the Sales & Service Cloud Lead Activity.

AMPscript

To create a lead using AMPscript, you can use the function CreateSalesforceObject(1,2,3,4) which is explained in the AMPscript Syntax Guide

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