We have a scenario where we have to send welcome email through marketing cloud whenever a customer registers. whenever customer registers the "registration date" field in salesforce captures the date when customer is been registered.

so i am trying to get contact information with registration date in reports and pushing that data into Marketing cloud Data extension and based on that automation will trigger and send welcome email to newly registered customers.

Apart from this option is there any other way that i can send welcome emails in the marketing cloud.


I would suggest a triggered send from within Salesforce as you will have a minimum 15 minutes latency with trying to send a triggered email via Marketing cloud. This is because with import jobs, the lowest frequency you can run the automations is 1hr, while data stream will trim this down to 15 mins.

For more information on sending triggered emails via Salesforce.com, please visit HERE


The problem, as I understand it, with deploying emails from Salesforce is that you have no control over the IP they are sent from.

Do you have synchronized data extensions set up? If so, these can be configured to updated every 15 minutes with your latest salesforce data. Then you can set up an automation to run every hour to deploy to new members.

Or, you can set up a salesforce send email within marketing cloud that grabs a report from Salesforce. This would also be run hourly.


There are multiple options here -

  • You can use SOAP API to send email real time
  • Use Triggered Send from Salesforce (as @Data_Kid mentioned)
  • If you can use SmartCapture, it has direct option of Triggered Send
  • You can use a simple Journey with Salesforce Data Event which will be real time
  • Is there any way that i can use playbooks instead of going above options – Autodidact Apr 18 '17 at 20:28
  • No clue what playbook are you referring to – Maneesh Apr 18 '17 at 21:29
  • In marketing cloud there is option called playbooks where we can send welcome emails – Autodidact Apr 18 '17 at 21:37
  • I looked into it. looks kinda similar but I have never used it so not familiar with its nitty-gritty. – Maneesh Apr 20 '17 at 16:47

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