Pardot allows you to add campaign and customize your page view scoring. However, I need to add the Pardot tracker a website. I worked with different platforms before such as Marketo, they give you one that you can generate through the admin. How can I generate Pardot web tracker?,
Pardot generates new tracking code for each campaign that is setup in the tool. Pardot has the concept of 'source campaign' so a prospect will always be associated to the first campaign they interact with. If the tracking code is a prospects first interaction, it will be that campaign they are associated with.
All you need to do is follow the Pardot documentation on this:
- Navigate to Marketing > Campaigns.
- Click on the name of the campaign whose tracking you'd like to include on your website. The default is Website Tracking campaign.
- Once the campaign's main screen appears, click on the View tracking code link.