Can Marketo edit lead fields before sending them to Salesforce?

So a new lead comes into Marketo with the phone number filled in as +1347567(5467). Can we convert that to 3475675467 within Marketo before sending the data to SF?

Alternatively, can Salesforce edit that number as it comes in?


You can handle in Salesforce through Workflow Rule where

Evaluation Criteria: Evaluate the rule when a record is created, and any time it's edited to subsequently meet criteria

Rule Criteria: Phone Number is not null.

Workflow Action: Field Update Details

Based on formula like this:

         SUBSTITUTE( MobilePhone , '+1','')
   '(', '')
  • if my ans solves your purpose then select this, so that other members can find this useful. – Santanu Boral Mar 17 '17 at 22:08

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