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Can Marketo edit lead fields before sending them to Salesforce?

So a new lead comes into Marketo with the phone number filled in as +1347567(5467). Can we convert that to 3475675467 within Marketo before sending the data to SF?

Alternatively, can Salesforce edit that number as it comes in?

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You can handle in Salesforce through Workflow Rule where

Evaluation Criteria: Evaluate the rule when a record is created, and any time it's edited to subsequently meet criteria

Rule Criteria: Phone Number is not null.

Workflow Action: Field Update Details

Based on formula like this:

    SUBSTITUTE( 
      SUBSTITUTE( 
         SUBSTITUTE( MobilePhone , '+1','')
     ,')',''), 
   '(', '')
  • if my ans solves your purpose then select this, so that other members can find this useful. – Santanu Boral Mar 17 '17 at 22:08

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