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I am inserting a record into data extension from the form values where I have a date field in dd/mm/yyyy format. As Marketing Cloud is not accepting the value in this format, is there any way where we can format the date from dd/mm/yyyy to mm/dd/yyyy.

MM/dd/yyyy to dd/MM/yyy is working.

%%=Format("03/28/2017", "dd/MM/yyyy")=%%

Output: 28/03/2017

I want something like this dd/MM/yyyy to MM/dd/yyyy

%%=Format("28/03/2017", "dd/MM/yyyy")=%%

Output should be: 03/28/2017

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SFMC uses the standard C# date formatting library, so you have to convert the input string to a date first.

%%=Format(StringToDate("28/03/2017"), "MM/dd/yyyy")=%%

Output: 03/28/2017

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