I am trying to create a data extension that houses ampscript within it.
Within the email itself, I've placed this code just after the open body tag:
%%[ Var @orgname, @short Set @orgname = "Company Name" Set @short = "Company" ]%%
Within the data extension, one column has the following text:
I really want %%= v(@orgname) =%% to contact me. Thank you %%= v(@short) =%%.
So with the preview function, it yields:
I really want Company Name to contact me. Thank you Company.
But I'm not able to get this to work. What am I doing wrong? Is this even possible?