I would like to make a journey in journey builder. We have a series of events occurring throught the year from March to September.
There are around 50 events.
In the seven day lead up to the event, they need to receive 2 emails - a 7 day reminder, and a 1 day reminder.
We have the date of the event stored in the data extension as a column. I need to send people these emails based upon this date - for example,
When Event_Date = Today + 7 days, Send Email 1
When Event_Date = Today + 7 days, Send Email 2
The 'Wait' function doesn't give you much to work with as you can only choose static lengths of time, and if I set this up as a decision split, those who meet the criteria will get the email, but those who don't will go onto the No branch, and you can't loop them or make them wait until they do meet the criteria, apparently.
What would be a way around this?