We plan to use many journeys using Journey Builder and will be using Salesforce Contact record as contact/audience source.
As you know we need to have contacts added to Contacts(Audience Builder/population) in Marketing Cloud for journeys to work.
What is best way to add data extension to population.
- Should we create an import activity based on salesforce report of all the contacts then schedule it for new contacts and create population based this data extension?
- Or should we base our import activity on contact object and then create population using the data extension?
- Is there any other way to achieve the same?