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I want to publish an app on the Japanese appexchange. Could someone guide what would be the steps required for it?

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I think the same way that publishing an application at English. The only difference is "market place". http://www.slideshare.net/partnerforce/publish-your-first-app-on-the-appexchange/61

Other references.

How to Transform Your Idea into an App on AppExchange

ISVforce Guide

ISVforce ガイド

アプリを開発・公開する

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