I have a scenario in my Email Journey where I need to loop continuously for a period (variable period based on a date field on Lead) until a criteria is met.
Doing some research I found that Journey Builder doesn't allow looping within a Journey. As a work around I can allow re-entry to the journey and evaluate the criteria again and again till the criteria is met.
There are 2 steps in the Journey, the first step is an email that is sent out to everyone once while the second step is the loop in question.
The problem I am facing is if I allow re-entry, it sends the first email multiple times. Does Journey builder have use the concept of Measures that is available in Automation studio so that I can build rules around emails based on Send Analytics.
Are there alternatives to how we can loop to ensure the contact doesn't exit the Journey till a criteria is satisfied ?