We currently started selling an app through the AppExchange and I couldn't find any information as to what needs to be done in order to get Salesforce Platform Licenses.
My understanding is that when submitting an order using the Channel Order App, the licenses, if any, are automatically added to the target client Org based on the products in the order. Unfortunately, we cannot test this without submitting an order.
I was wondering if there was any in depth information about how this work (I couldn't find any a part from quick mention of those elements in some DreamForce video on YouTube)?
Also, is there any difference between submitting an order for license for a customer that is already with Salesforce but looking for Platform licenses only for our App and a customer who is completely new to Salesforce and looking only for our licenses? The difference seems to be simply the concept of ISV vs OEM deployment, but OEM only state that its ideal for new customer but there is no mention that an app initial developed for an OEM deployment cannot be simply deployed to an existing functioning Org.