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New to Marketing Cloud, the organization is not yet hooked up to salesforce--how would I update(automated) contacts who previously unsubscribed but now has opted in.

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  • If my answer helped, please accept it, so others can see that this is the correct way to achieve this. Thanks! Commented Nov 25, 2016 at 18:31

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If it fits your use case you could set the subscribers status to "Active" via the Web Service API (SOAP-API).

More information can be found here: http://help.marketingcloud.com/en/technical_library/web_service_guide/technical_articles/managing_subscriber_status_for_one_or_all_lists/

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