I have the following sample content contained within a Data Extension:

Welcome home from your holiday at <strong>%%=v(@resort_name)=%%</strong>. 
We hope you had a great time. We would love for you to share your experience
with us and other people who may be interested in a holiday at your resort. 
<a href="%%=RedirectTo(Concat('http://www.domain.com/resort/reviews?whichTab=reviews&resortCode=',@resort_id))=%%" target="_Blank" style="color:#F58220;">Review</a> 
your holiday on domain.com today.

To display this content I retrieve it from the Data Extension and then use the TreatAsContent function to display it within the email:


However when the email is sent, the links within this content are not tracked.

Can anyone tell me where I am going wrong?

  • This is a frustrating shortcoming/limitation of the SFMC platform that's been discussed a ton on SFSE: salesforce.stackexchange.com/… Oct 21, 2016 at 11:58
  • So it's a known limitation and i'm not doing something wrong? I am actually okay with that fact - stops me berating myself!
    – Paul Moody
    Oct 24, 2016 at 12:16

1 Answer 1


You are not doing anything wrong. Currently links contained within a data extension field cannot be tracked. Even if you use the RedirectTo function.

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