I am new to Marketing cloud. We have integrated Sales cloud with Marketing cloud using V5 MC Connector. While exploring current system which is setup by an other team, I could see there are lot of Data Relationship built under Data relationship tab.
From documentation, i understand that it is used to connect two different data extension. For Eg : I could see a data relationship built between Account DE(Synchronized DE which bring Account object from Salesforce) with Contact DE(Synchronized DE which bring contact object from Salesforce).
- Why is this mapping done?
- what happens if the data relationship is not created
- How different is this from contact builder where a contact key is mapped against Data extension?