When validating emails, Marketing Cloud requires 'physical mailing address' AMPscript personalization strings to be present in the email.
If my address exists in a footer Content Area, for example:
<table cellpadding="2" cellspacing="0" width="600" ID="Table5" Border=0> <tr> <td> <font face="verdana" size="1" color="#444444">This email was sent by: <b>%%Member_Busname%%</b><br>%%Member_Addr%% %%Member_City%%, %%Member_State%%, %%Member_PostalCode%%, %%Member_Country%%<br><br> </font> </td> </tr> </table>
Then if I use the following AMPscript code to include the footer Content Area in my HTML Paste email:
When I validate the email, then I get the error:
The email is missing a valid physical mailing address, which must be present on commercial emails per the federal CAN-SPAM Act. Please add a valid postal address in your account settings, or modify your email to include these fields, then you may resend your email.
I can obviously hard code the address personalization strings in each HTML Paste email, but I would prefer not to. Does anyone know of a workaround for this? It appears that Content Areas are not validated, which is rather strange.